It was founded in 1972, by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange, and Mervyn Kurlansky at Needham Road, Notting Hill, London. On top of the building at the time this image was taken (2010) is a statue by Antony Gormley, part of his Event Horizon installation on buildings around Madison Square Make sure that you have the rights to all the designs you pay for and that you could use it on various channels (your site, social media, digital products).The former Pentagram building in Manhattan, at 204 Fifth Avenue, was designed by C.P.H. Will you have rights to the designs they deliver? How long will the project take? What's their turnaround time like? Make sure to know the delivery times for each piece of design and get your team ready for it. You should ask which people you would be talking with, how many of the staff members you would be interacting with, and how much influence would you have on the specific project. Graphic design companies usually have several roles on their team. Sometimes you may find you're missing something and that would delay the work. Make sure you even have the materials the agency needs. What materials do they need from you to get started? What does the process look like from ideation to execution? Get a good grasp of how the ideas turn into designs and who works on what. Experience and proven success in your specific niche are more important than accolades and awards. You don't need a fancy creative studio or an award-winning agency from San Francisco to get good graphic design services. Look at their client base and see examples of their work. What's the agency's experience like? Will you be working with senior designers that have a proven track record in your niche? Ask for a list of some of their most notable clients in your industry or niche. What previous experience do they have working with clients in your industry? Here are the questions you should ask every 1. Questions to ask your graphic design agencyĭon't be left in the dark or stuck working with an unqualified digital design team. A one-time design service costs between $100 and $850 while ongoing work with a creative agency could cost between $300 and $1000 (or more) depending on the type of work you would have them do. It really depends on the type and scope of your project. Creative agencies do more of the art direction and overall strategy for their clients. Graphic design agencies focus on executing designs and less on creative strategy. "A good logo is NOT about what one likes or dislikes, it's about what works" - Sagi Haviv, famous graphic designer and author What's the difference between a graphic design and a creative agency? Bruce's agency put a lot of effort into learning which design trends stick and which flop. As one of the greatest design experts, Bruce Duckworth (owner of the packaging design firm Turner Duckworth) has said - "one of the things we are very careful about, indeed very wary of as an agency, are trends". The competitive advantage of agencies is that they could deliver work faster and onboard larger clients.Īnother advantage of working with a specialized design agency is that they are the most knowledgeable about the latest trends. If you're looking for something more robust and long-term then you need a graphic design company with a large design team.īrands that are looking for specific expertise or want to onboard a design team quickly should work with a digital agency. If you're working on a small project or need some quick designs done then you should probably work with a graphic designer. Why should you work with a graphic design agency?
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